What is Web 2.0?
The PROBLEM with Web 1.0:
IT IS STATIC.
Web 1.0 refers to having a static website where the content doesn’t change. If and when you do want to change the content, you need your web designer to deal with the HTML code.
IT IS DISCONNECTED.
A Web 1.0 site is not connected to any other sites, resources, or other online marketing platforms. This is equivalent to having a shop in the desert - as the shop owner, you just hope that customers will find their way to you!
This is problematic when you want to actually GROW YOUR BUSINESS!
Enter in the SOLUTION: Web 2.0
IT IS DYNAMIC.
Our Empire System uses a hybrid website/blog. This way, our Clients can update information on their sites easily and frequently. These dynamic sites that readers can interact with are given higher priority by the Internet Search Engines. This means that when someone searches for their type of service or product, their site is going to have HIGHER RATINGS and be seen among the top searches of Google.
How would you like to be on the front page of Google when someone searches for what you have to offer?!
IT IS CONNECTED.
Imagine having a site, or a “shop”, that has hundreds (and thousands) of bridges that link it to other sites, resources, and communities filled with potential clients. This is Web 2.0. The more links you have , the “stickier” your site is considered to be. This also increases your ratings and brings more traffic to your site.
IT IS SUPERCHARGED!
We do extensive keyword research with our Clients. We then use the results of this research to determine everything from the name of our Clients’ sites to the content they write for their sites. This is referred to as “Search Engine Optimization”. We use the most “popular” words to describe our Clients’ services. This increases their ratings and brings more traffic to their sites.
Here is a diagram that shows you how we bring together all these different resources to support you in increasing your “Internet Footprint”:
To learn more about how we can help you with a Web 2.0 Solution,
please see our Overview of Services.
Also, check out our FAQs for more information!