Remember the image of being the shop in the desert?
In this old Web 1.0 scenario you are disconnected from everyone and everything. You don’t have exposure and you don’t know what your clients are really looking for.
Here at Empire Coaching we use Social Networking to help you connect with more targeted clients
So what is Social Networking?
You know how there are a variety of different Social Networking events in your community? There are the Chamber of Community events, BNI (Business Networking International) meetings, Rotary club events, and many more. Well, on the internet, there are virtual Networking “events” that are open to a global audience 24 hours a day! These are sites like MySpace, LinkedIn and Facebook.
And what is the value of Social Networking?
There are many benefits to be gained from networking on these online sites:
VISIBILITY
This leads to increased exposure and allows your potential clients to get to know more about YOU.
BUILD YOUR COMMUNITY
The more people you build connections with online, the larger an “audience” you have for broadcasting your message and sharing your services.
LEARN WHAT YOUR TARGETED CLIENTS REALLY WANT
Participating in these sites puts you in direct contact with your potential clients. You can learn more about how they talk about their issues and what resources they are actively looking for. We talk more about this in our post on Niche Marketing.
What do I need to know to be successful with my online Social Networking?
To get started with, take some time to learn about the culture of the different Social Networks. Determine which ones are the best forums for reaching your targeted clients.
We have a great deal more information to share with you about this. Please stay tuned to future posts for further information on this topic!
How does Empire Coaching leverage Social Networking?
Social Networking is one component of our FULL WEB INTEGRATION that we provide in our Tier 3 and All Inclusive Packages. For more information, please visit our Package Details.