5 Reasons Why Using A Blog Is Imperative To Your Online Success

5 Reasons Why Blogging is a Must in your Internet Marketing System

Blogging is a concept that started in the late 90’s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.

Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary, an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a computer and an Internet connection then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

Here are some ways you can use a blog to promote your business.

• By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

• By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog site.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

• By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

• By joining a blog network.  A network of blogs may be a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

• By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

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Here’s to your success!

3 Responses to “5 Reasons Why Using A Blog Is Imperative To Your Online Success”

1. Matt Hanson says:

   October 16, 2008 at 6:39 pm

   Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

   Matt Hanson
2. Movedwellbowl says:

   January 2, 2010 at 10:50 am

   Excuse me for commenting OFF TOPIC - what Word Press theme do you use? It looks stunning!
3. admin says:

   January 4, 2010 at 4:31 pm

   Thank you for commenting on the design! I’m so happy you like the site. We help others attract their ideal clients through a social networking optimization and website design that fits their business. We are just in the middle of redesigning our site, so I’m glad you got to see the old design.

   The theme we have used can be found by clicking the link at the footer of the blog and then going to the PureType Theme. Very simple and straight forward design. If you want help designing and customizing your website, don’t hesitate to give us a call. That’s why were here and we’re happy to help.

   Brant Hindman
   415.251.9026